https://www.salad.social/onthesideblog daily 0.75 2026-03-31 https://www.salad.social/onthesideblog/are-small-agencies-the-missing-secret-sauce-for-big-brand-success monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/d487e86e-294e-4d65-8b80-ecee5908a362/Screenshot+2026-03-31+at+4.26.47%E2%80%AFpm.png onthesideblog - Are Small Agencies the Missing Secret Sauce for Big Brand Success? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/international-womens-day-2026-give-to-gain monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/7d765984-f110-4f6f-a9cd-5c02c661c320/Screenshot+2026-03-03+at+12.39.04%E2%80%AFpm.png onthesideblog - International Women’s Day 2026: Give to Gain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/client-green-flags-from-people-who-love-what-they-do monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/ae92b602-8fd9-481c-96cc-02447058d222/1.png onthesideblog - 10 Client Green Flags - From People Who Love What They Do. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/fashion-month-ss26-a-season-of-storytelling-and-the-power-of-perspective monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/46705909-e638-4b7d-9219-550ef28829f2/Screenshot+2025-10-15+at+9.51.00%E2%80%AFam.png onthesideblog - Fashion Month SS26: A Season of Storytelling and the Power of Perspective - Make it stand out Image: Diotima https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/7a50fb57-4032-474f-be34-c0a2aa879240/Simone+Rocha+SS26.png onthesideblog - Fashion Month SS26: A Season of Storytelling and the Power of Perspective - Make it stand out Image: Simone Rocha https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/24c13635-3c61-46f7-9523-6146f49d7be6/bottega+veneta.jpg onthesideblog - Fashion Month SS26: A Season of Storytelling and the Power of Perspective - Make it stand out Image: Bottega Veneta https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/e6a7b965-c448-4deb-a078-99b3cdb0f06c/Cecilie+Bahnsen+SS26+%281%29.png onthesideblog - Fashion Month SS26: A Season of Storytelling and the Power of Perspective - Make it stand out Image: Cecille Bahnsen https://www.salad.social/onthesideblog/salad-spotlight-caitlin-miller monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/7dd7181d-4fb3-4735-b1a2-4fb6ed4e9eb9/Caitlin+Miller+SRD.JPG onthesideblog - SALAD Spotlight: Caitlin Miller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/were-hiring-communications-assistant monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/ccf32652-dca7-4c6e-b694-211e515d7240/Screenshot+2025-04-03+at+3.34.16%E2%80%AFpm.png onthesideblog - We’re Hiring - Communications Assistant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/designer-departures-big-moves-lets-talk-about-the-women-for-a-change monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/c551ddd3-c9be-4e12-9284-e8ab88600160/Screenshot+2025-03-20+at+1.17.04%E2%80%AFpm.png onthesideblog - Designer Departures & Big Moves - Let’s Talk About the Women for a Change - Make it stand out Image: Givenchy https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/5953d459-1be5-4968-95ad-18bc12f899c2/IMG_9234.jpeg onthesideblog - Designer Departures & Big Moves - Let’s Talk About the Women for a Change - Make it stand out Image: Calvin Klein https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/1bbc1076-506e-4167-99fc-c8abb8543ada/Screenshot+2025-03-20+at+1.25.05%E2%80%AFpm.png onthesideblog - Designer Departures & Big Moves - Let’s Talk About the Women for a Change - Make it stand out Image: Prada https://www.salad.social/onthesideblog/salad-spotlight-hannah-thompson monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/a5abf732-db91-4ca9-bc57-854f58353003/Screenshot+2025-03-12+at+2.56.13%E2%80%AFpm.png onthesideblog - SALAD Spotlight: Hannah Thompson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/award-winning-burger-chef-announces-exciting-new-venture monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/18dfdbd9-ae3c-43fa-9b54-faca8f887c4f/Screenshot+2025-03-10+at+4.09.50%E2%80%AFpm.png onthesideblog - Award Winning Burger Chef Announces Exciting New Venture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/salad-spotlight-naomi-vance monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/f7b0ffd7-bb65-499d-93b7-c456e8b800f6/Screenshot+2025-02-18+at+4.48.54%E2%80%AFpm.png onthesideblog - SALAD Spotlight: Naomi Vance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/9-expert-tips-to-get-optimum-results-from-any-pr-agency monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/bacf8b2b-b991-431d-aac5-c19128e35292/2.png onthesideblog - Don’t Hire a PR Agency Until You Read This - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/salad-spotlight-becky-white monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/b50b9866-a5ad-4a1c-ade2-229f84ecbae9/Screenshot+2025-01-16+at+1.55.20%E2%80%AFpm.png onthesideblog - SALAD Spotlight: Becky White - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/6-lessons-in-6-months monthly 0.5 2025-01-16 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/ac101cf9-3942-4a40-a8f2-2583992ed5d2/Screenshot+2025-01-06+at+3.06.17%E2%80%AFpm.png onthesideblog - 6 Lessons in 6 Months - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/onthesideblog/our-2024-highlights-what-a-year monthly 0.5 2025-01-06 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/eb135f91-1b11-44dc-8d90-73fa5990dc7e/Screenshot+2024-12-17+at+11.45.57%E2%80%AFam.png onthesideblog - Our 2024 Highlights: What a Year! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.salad.social/our-work daily 0.75 2026-03-19 https://www.salad.social/our-work/salad-case-study-when-great-hair-goes-viral monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/1b007eba-456a-46c1-a420-263c1f573ff5/Screenshot+2026-03-19+at+3.20.59%E2%80%AFpm.png OUR WORK - When Great Hair Goes Viral - Aurum Hair Co. - Make it stand out Image Credit: SALAD Studio x Ruby Goop Client: Aurum Hair Co. Location: Global Services: Brand development, content production, website creative direction, social media management, PR & influencer strategy The Brief Aurum Hair Co. approached SALAD at a pivotal moment - preparing to launch The AirHead, the world’s first detachable roller blow-dry system. The ambition was to build a brand that felt as innovative and premium as the product itself. This required a complete reset across visual identity, content, digital presence and communications strategy, ensuring every touchpoint worked together to position Aurum as a category-defining beauty brand. Beyond launch, the goal was to create a scalable marketing ecosystem - one that could drive awareness, build community and convert attention into sustained growth. Our Role SALAD led the brand’s evolution from concept to launch, delivering a fully integrated creative and communications approach. Through SALAD Studio, we curated a best-in-class team of Scottish creative talent to produce a cohesive and elevated content suite. This included: Art Direction & Production - led by SALAD, shaping a premium, modern visual identity Campaign Photography - by Donna McGowan, capturing the product in a clean, aspirational and editorial way Social-First Video Content - by Ruby Goop, designed to educate, engage and drive platform performance Pack Shot & Tutorial Content - ensuring clarity, usability and conversion Alongside this, we collaborated with studio partner Sunee Studio on the creative direction, design and build of a new website - creating a digital home that reflects the quality, innovation and ambition of the brand. Following launch, our role expanded into an ongoing retainer, covering: - Social Media Management - PR - Influencer Marketing - Brand Partnerships The Result The impact has been immediate. Within the first week of taking on social media management: - 2M+ Instagram reel views (across regular and trial formats) - +107% follower growth - 107,000% increase in reach - 12.5K+ engagements in 7 days The content strategy successfully balanced education with entertainment - translating product innovation into highly shareable, platform-native content. Early traction has positioned Aurum as one of the most exciting new entrants in the beauty space, with strong indicators for continued growth as the brand scales. Why It Mattered Aurum is a clear example of what happens when product, creative and strategy align. By bringing together innovative product design, high-quality content and a cohesive communications approach, we were able to build momentum quickly and meaningfully. Not just driving visibility, but creating a foundation for long-term brand equity. It's also a great example of how the SALAD Studio model comes to life beyond launch - not just creating the assets, but activating them in a way that drives real results. Massive credit to the wider team and collaborators who helped build the world and to Aurum for trusting the process. Team Credits Photography: @_donnamcgowan Video: @rubygoop Hair: @sarahmccullochhair @coloursagency Makeup: @kalawmakeup Models: Krisha & Kayla @modelteamscotland Studio: @broadscopestudios Web: @suneestudio https://www.salad.social/our-work/salad-case-study-yo-suhi-wellness-morning-from-london-to-japan monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/3b820eb9-4d9b-48e4-b3c5-ea92a06ae378/Screenshot+2026-02-26+at+11.45.43%E2%80%AFam.png OUR WORK - YO! Sushi Wellness Morning - From London to Japan! - Make it stand out Client: YO! Sushi Location: Frameless, London Services: Event concept & production, influencer management and partnerships The Brief At the start of 2026, YO! wanted to tap into the seasonal shift towards wellness, balance and mindful choices that defines January. The objective was to deliver an immersive, high-impact wellness event that would showcase YO!’s healthy grab-and-go offering within a premium experiential environment, build meaningful relationships with culturally relevant creators and generate high-quality organic content to fuel January brand storytelling. The ambition was to create a moment worth sharing; an experience that would inspire authentic advocacy and build brand value. Our Role SALAD led the creative direction and full end-to-end delivery of the YO! Wellness Morning as a premium, culture-led experiential activation. We shaped the concept, secured and collaborated with venue partner Frameless, and curated a guest list of culturally relevant lifestyle, wellness and food creators who naturally align with YO!’s evolving brand positioning. Alongside this, we managed all elements of production. Ensuring every touchpoint felt intentional, immersive and elevated. We also sourced and secured product contributions from aligned brands to enhance the goody bags, extending the wellness narrative beyond YO! and adding further value for guests. Rather than building around paid deliverables, we designed an experience that placed creators inside a genuine moment of mindfulness and discovery. Encouraging organic advocacy, authentic storytelling and long-term brand value. The Experience On arrival, guests were transported to Japan and welcomed into a fully immersive digital environment. Frameless’s Blank Canvas space became a serene Japanese blossom garden, with soft visuals and calming tones designed to enhance a restorative yoga session led by Lululemon Ambassador Sanchia Legister. The class was intentionally inclusive and accessible, focused on grounding, intention-setting and resetting for the year ahead. As the session concluded, the environment shifted dramatically, transporting guests from tranquil blossom gardens to the high-energy buzz of Shibuya Crossing in Tokyo’s city centre. This transition connected calm and culture, wellness and flavour, reinforcing YO!’s Japanese-inspired roots in a modern, experiential way. Following the class, guests enjoyed a curated selection of YO!’s fresh, healthy grab-and-go dishes, showcasing the brand’s evolving menu and feel-good credentials. The entire journey was designed to feel elevated, premium and shareable. Providing unlimited shareable moments that guests couldn’t wait to show their audiences. The Result The event delivered significant organic traction and creator engagement: - 20 guests in attendance - 40 pieces of organic content - Reach of over 160,000 unique users - Over 400,000 impressions Feedback from guests was overwhelmingly positive, with creators highlighting the quality of both the experience and the food. Why It Mattered The experience reframed YO!’s healthy grab-and-go range not simply as a convenient option,, but as an integral part of an everyday wellness routine. The activation also proved that creators are far more willing to advocate when the experience feels genuinely special. Rather than transactional posting, guests shared organically because the moment was meaningful, immersive and culturally aligned. This resulted in higher-quality content, stronger sentiment and deeper creator relationships. Ultimately, the event validated SALAD’s organic-first, experience-led approach. Smaller, highly curated activations can drive stronger ROI, more authentic storytelling and longer-term brand equity than traditional paid-only influencer models, setting a clear blueprint for future YO! experiential activity. https://www.salad.social/our-work/salad-case-study-a-jouney-through-scent-with-arran-naturals monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/cc200aef-ba22-4374-8448-5edd4c3886a3/Aran+x+clam+%26+chaos+1.jpeg OUR WORK - A Journey Through Scent with Arran Naturals - Make it stand out Image Credit: @itscalmandchaos Client: Arran Naturals Location: Edinburgh Services: Event concept & production, influencer management, partnerships, styling, content creation The Brief To mark the start of a new year, Arran Naturals wanted to create a meaningful, wellness-led moment that would connect audiences to the brand’s five fragrance expressions - Calm, Uplift, Renew, Awaken and Mindful. Following a successful wellness activation in Glasgow, the ambition was to deepen brand equity and expand reach through an intimate, premium influencer experience in Edinburgh. The objective was to move beyond traditional product showcasing and instead create a sensory-led moment that would build genuine emotional connection, inspire organic content and position Arran Naturals firmly within Scotland’s growing wellness space. Our Role SALAD led the creative direction and full end-to-end delivery of the activation, shaping a concept that placed ritual, reflection and sensory storytelling at its core. Our role included: Concept Development & Creative Direction: ideation of the “Journey Through Scent” experience, designed to bring each fragrance expression to life through energy, emotion and ritual Partner Management sourcing and collaborating with Jade Mordente and Calm & Chaos Studio to ensure authentic alignment with the brand’s wellness positioning Influencer Curation and Management: inviting a carefully selected group of culturally relevant creators within wellness, lifestyle and beauty Event Production and Delivery: overseeing all logistics, guest experience and on-site execution Post-Event Engagement: coordinating personalised follow-up gifting to extend brand connection and encourage continued content Reporting: post-event performance tracking and coverage analysis. The Experience Hosted at Calm & Chaos Studio in Edinburgh, the event was designed as a serene, multi-sensory ritual. Guests were welcomed into a calming, beautifully styled environment before being guided through a “Journey Through Scent” Reiki session, led by renowned practitioner Jade Mordente. Each of Arran Naturals’ five fragrance expressions was brought to life through colour, scent and energy: Calm - Lavender & Chamomile Uplift - Bergamot & Grapefruit Renew - Cedarwood & Ylang Ylang Awaken - Mint & Eucalyptus Mindful - Lemon & Patchouli Guests were invited to intuitively select the scent they felt most aligned with, before Jade delivered a personalised energetic reading - exploring emotional symbolism, chakra connections and what this alignment could represent for the year ahead. The experience offered a moment for pause and reflection during a typically high-pressure January, creating a genuine connection between guest, product and purpose. The Result The activation delivered strong engagement and meaningful brand connection. - 8 creators in attendance - Combined following of 790k+ - 22 pieces of strong organic social content - Coverage across Instagram reels, posts and stories Content landed in a highly authentic and considered way, with creators sharing thoughtful reflections on both the experience and the products. Post-event gifting extended the lifecycle of the activation, generating additional content and reinforcing personal connection to the brand. Feedback from guests was overwhelmingly positive, with many highlighting the uniqueness of the experience and its relevance during the winter period. Why It Mattered This activation demonstrated the power of slowing down. By moving away from traditional influencer formats and instead creating a genuinely meaningful, sensory experience, Arran Naturals was able to build deeper emotional connection, stronger advocacy and more considered storytelling. It reinforced the brand’s position as a modern, wellness-led offering - rooted in ritual, intention and everyday balance. A reminder that in a crowded landscape, the most impactful experiences are often the most thoughtful. https://www.salad.social/our-work/salad-case-study-rains-glasgow-store-launch monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/a17052c4-eea6-4fb2-b17b-b6dc8aacc291/DSC06479.jpg OUR WORK - Rains - Glasgow Store Launch - Make it stand out Image Credit: Izzy Leach Client: Exposure (on behalf of Rains) Location: Glasgow Services: Experiential support, regional PR, influencer engagement, local production The Brief To support Exposure with the launch of global outerwear brand Rains’ first Scottish store - located in Glasgow’s city centre. The objective was to deliver a high-impact, culturally relevant event and amplify reach across regional press, influencer communities, and brand-aligned guests. Our Role Brought on as Exposure’s on-the-ground partner in Scotland, SALAD was responsible for end-to-end local support, managing logistics and cultural insight to bring the event to life. Our involvement included: - Guest list creation and VIP/influencer management - Regional media relations and event outreach - Product seeding to key local tastemakers - Sourcing local suppliers across catering, AV and photography - Securing a drinks sponsor – partnering with Scottish brand Woven Whisky for brand alignment and local flair The Result The launch event delivered strong traction across media, social, and industry audiences - generating buzz on the ground and visibility at scale. - Social placement from the night reached over 1 million - Press coverage generated an OTS (opportunity to see) of nearly 1 billion - Positive brand sentiment and cultural credibility for Rains’ entry into the Scottish market Why It Mattered This launch wasn’t just about opening doors, it was about establishing a presence. By pairing Rains’ global profile with local insight, trusted partnerships and considered cultural execution, we helped land the brand in Glasgow with real relevance. A successful example of agency collaboration done right - with impact that travelled well beyond the event itself. https://www.salad.social/our-work/salad-case-study-the-social-hub-official-launch-event monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/248fc339-8729-46a4-86bb-2dd5b6c211f0/IMG_3763.jpg OUR WORK - The Social Hub - Grand Community Table - Make it stand out Client: The Social Hub Location: Glasgow Services: Full production, event management, entertainment programming, sponsorships, partnerships, guest list support The Brief The Social Hub didn’t want just a launch party - they wanted a moment. A night that would honour and celebrate the community that has brought the Glasgow site to life, showcase the heart and character of the building, and position The Social Hub as one of the city’s most dynamic cultural destinations. Working from a powerful creative concept developed by MadeBrave - inspired by Smug’s monumental Keeper of Light mural - SALAD was appointed as lead production and event management partner, tasked with transforming an entire building into a multi-floor, multi-sensory experience. Working alongside The Social Hub team, this became one of the biggest, most collaborative events we’ve ever delivered. Our Role SALAD led the full production for the launch across four floors, working alongside the incredible teams at The Social Hub, MadeBrave, and our AV, lighting and build production partner Inhouse Event Productions. Our remit included: End-to-end production, build & event management across 4 floors Entertainment programming including 5 DJs, 2 live performances and multiple immersive activations Partnerships & sponsorships including Wolfie’s Whisky, Bombay Sapphire, Bruichladdich and Brewgooder Guest list & guest experience support Logistics, operations & full event flow On-site management This was large-scale hospitality, cultural programming and brand experience - delivered at speed and in sync with The Social Hub’s brilliant Glasgow team. The Experience The launch unfolded as an immersive journey across the building: A Street-Stopper Arrival A custom animation projection by Chris McIntryre and Double Take Projections lit up Smug’s towering mural - a jaw-dropping moment that gathered crowds outside The Social Hub and set social feeds alight. The Grand Community Table Dinner 120 VIP guests were welcomed for a multi-course dinner, speeches, whisky toasts and a standout set from MC Hammersmith. A celebration of community, creativity and the city of Glasgow. The Main Party - Four Floors, Full Energy 300 guests explored a building transformed: First Floor: video wall, DJ sets, oyster bar by The Shuckle Brothers, digital graffiti wall, LED photo booth, cocktails, canapés, and a silent disco. Second Floor - The Playroom Debut: Wolfie’s Whisky kitchen party takeover and guided tours of the newly completed bedroom suite and event space. SíSí Rooftop: the afterparty with panoramic views of the Glasgow skyline, topped off with a surprise performance from Bemz. Every space had its own energy, its own story, and its own moment. The Result A landmark night for The Social Hub - and for Glasgow. High-impact production. Seamless flow. 300 guests across multiple floors. An event that blended culture, creativity, hospitality and community. “The creativity of our partners MadeBrave and SALAD delivered a genuinely special moment inspired by the ‘Keeper of Light’, and ensured the night landed exactly as we hoped.” - Ben McLeod, General Manager, The Social Hub Glasgow For SALAD, it was a milestone - proof of what happens when brilliant clients, world-class partners and Scotland’s creative community all pull in the same direction. A night we’ll never forget. Looking to add more experiential to your 2026 strategy? We’d love to hear from you! Drop us an email at hello@salad.social to explore how we can collaborate. https://www.salad.social/our-work/maia-london-brand-refresh-zdr3x monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/58d3abca-9885-4c42-a157-d25e83ea4ab8/Screenshot+2025-12-04+at+6.02.33%E2%80%AFpm.png OUR WORK - Rune - Big Girl Brunch - Make it stand out Client: RUNE Location: London Services: Event concept, production, influencer & VIP management, community engagement, partnerships The Brief RUNE - an emerging plus-size fashion brand redefining modern wardrobe staples - approached SALAD to support their first-ever community event. The vision was clear: create a space where plus-size creators, stylists, editors and industry leaders could gather for honest conversation, connection and celebration. At a time when the fashion industry is visibly regressing on body diversity, RUNE wanted to spark a meaningful moment - one that centred the voices of the community they serve and reinforced their mission with authenticity and heart. Our Role SALAD partnered with RUNE to develop, shape and deliver an event that balanced intimacy, impact and cultural relevance. Our work included: - Event concept & format development - End-to-end event management & production - Influencer & VIP guestlist curation - Press outreach & industry invitations - On-site hosting & flow management - Partnership support & logistics The goal was to create a morning that felt intentional, uplifting and rooted in genuine community care - reflecting both RUNE’s values and their place in the wider fashion landscape. The Experience The Big Girl Brunch brought together a diverse and influential guestlist of plus-size creators, stylists, editors and industry voices for a morning of fashion, food and conversation. The heart of the event was a powerful roundtable discussion co-hosted by RUNE founder Hannah Thompson and trailblazing content creator Danielle Vanier. Together, alongside guests, they explored: - The realities of being plus-size in the fashion industry, - The representation gaps that still exist, - The responsibility brands carry, - The change the community wants (and deserves) to see. The conversation was honest, vulnerable and galvanising. Guests left feeling inspired, connected and deeply seen - a rare thing in an industry that often sidelines plus-size consumers. Notable attendees included Callie Thorpe, Felicity Hayward, high-profile stylists and respected fashion insiders - a huge moment for a small independent label like RUNE, signalling genuine respect and belief in the brand’s mission. The Result The impact was immediate and powerful: - Significant spikes in RUNE’s social reach and engagement - Overwhelming positive sentiment across creators and attendees - A strengthened community network for the brand - Elevated visibility and credibility within the UK fashion space - Meaningful conversations lighting up social feeds in real time The event demonstrated a clear truth: when brands show up authentically for their community, the community also shows up for them. Why It Mattered The Big Girl Brunch arrived at a critical moment, as the fashion world continues to pull back on body diversity and inclusive representation. By investing in real conversation and community-building, rather than marketing tropes, RUNE positioned themselves as a brand rooted in purpose, not performance. For SALAD, it was an honour to support such an important moment for a young, independent label who is offering something vital in a space that needs leadership more than ever. And judging by the response from attendees, creators and the wider industry - RUNE’s message is resonating. https://www.salad.social/our-work/salad-case-study-yo-suhi-x-hunsnet-bottomless-belt-bingo monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/fc2d3bdd-7485-48db-8cf0-c2b365b26df7/Screenshot+2025-10-30+at+3.39.46%E2%80%AFpm.png OUR WORK - YO! Sushi x Hunsnet - Bottomless Belt Bingo - Make it stand out Image Credit: Bekky Calver Client: YO! Sushi Location: Manchester Services: Event concept & production, influencer management, partnerships, content creation The Brief YO! wanted to put their iconic belt back at the centre of the dining experience, reminding audiences why it remains one of the most joyful, recognisable and fun parts of the brand. To elevate it beyond a dining experience and tap into social culture, we set out to create an event that captured the playful, irreverent energy of YO! while celebrating its much-loved Bottomless Belt offer. The goal was simple: generate content-rich UGC, drive brand love, awareness and talkability among their target audience through an unmissable live experience. Our Role We partnered with the iconic Hunsnet and founder Gareth Howells to bring a new twist to YO!’s famous belt, creating Bottomless Belt Bingo, a fun, high-energy event designed to spark shareable moments, laughter and nostalgia. SALAD led the campaign end-to-end, managing all elements from concept development to influencer outreach and post-event reporting. Our role included: Concept Development: a playful, social-first idea designed to reimagine YO!’s famous belt in a new, culturally relevant way. Working closely with Hunsnet, we shaped the format, creative direction and flow of the night to ensure every detail reflected YO!’s bold personality and celebrated the belt at the heart of the experience. Event Management & Production: Management of all event production and logistics in collaboration with SALAD Social agency partner Powderkeg, transforming one of YO!’s flagship restaurants into a vibrant, branded space for the evening. This included creative styling, signage, prop design, and on-the-night coordination. Influencer Management: from guest list curation, outreach and guest communication, SALAD handled the full process ensuring a balance of reach, engagement and audience alignment across food, lifestyle and community. Partnership Management: we sourced and managed brand partnerships for prize donations, aligning with YO!’s tone and audience. Reporting & Insights: post-event, we produced a comprehensive campaign report detailing performance metrics, influencer reach, engagement and content analysis. The Experience \Hosted in YO!’s Manchester Arndale Centre restaurant, the event transformed the dining space into a fully branded bingo hall-meets-sushi party. Guests enjoyed unlimited sushi and prosecco while taking part in Hunsnet’s tongue-in-cheek bingo games, complete with themed prizes and belt-side entertainment. A curated mix of influencers, content creators and press were invited to attend, ensuring a balance of reach, relevance and energy. The evening was filled with interactive challenges, branded props and photo-ready moments designed to generate high-quality UGC. The Result The campaign delivered 2.3M+ potential impressions and over 30 pieces of influencer content. Sentiment across social media was overwhelmingly positive with attendees and their followers celebrating YO!’s playful return to the spotlight. The event reinforced YO!’s position as a fun, modern and social dining brand, reigniting conversation around the Bottomless Belt. Why It Mattered Bottomless Belt Bingo proved that YO!’s belt isn’t just a conveyor of sushi, it’s a conveyor of culture. By re-centring this iconic feature through a smart, social-first event, YO! connected with a new generation of diners while reminding loyal fans what makes the brand so unmistakably fun. The result was a fresh wave of brand love, memorable content and a reinvigorated buzz around one of YO!’s most beloved offerings. https://www.salad.social/our-work/rare-birds-collaboration-dinin-series monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/d8be8149-52ce-4ec3-8cf4-c9216c6243d8/Screenshot+2025-12-04+at+6.15.56%E2%80%AFpm.png OUR WORK - Rare Birds - Collaboration Dining Series - Make it stand out Client:Birds Fried Chicken Locations: Glasgow & Edinburgh Services: Concept creation, brand identity, PR, partnerships, influencer strategy, launch marketing The Brief After the successful launch of Birds Fried Chicken, the team were ready to push their brand into new cultural territory - taking their signature Southern-style fried chicken out of its Glasgow Southside home and into unexpected culinary settings. SALAD was appointed to create a new brand world and event concept that would spotlight Birds’ creativity while forging meaningful collaborations with some of the UK’s most exciting kitchens. The ambition: - Create a dining series that feels unique, elevated and culturally relevant, - Mix high and low, fine and familiar, - Generate PR buzz and build brand equity, - Deliver one-night-only events that feel genuinely unmissable. The result was Rare Birds - a SALAD-developed collaboration series designed to fly. Our Role SALAD led the creation, launch and ongoing marketing of Rare Birds, shaping its identity, storytelling and rollout across the first two sell-out events. Our work included: - Concept creation & naming: developing the Rare Birds identity as a playful but premium extension of the Birds brand. - Brand narrative & messaging: articulating the high/low, unmissable ethos. - PR strategy & media relations: delivering high-impact coverage regionally and nationally. - Brand partnerships: sourcing and managing aligned drink and hospitality partners. - Influencer outreach & VIP hosting: curating a guest list that married reach with strong culinary credibility. - Social strategy: shaping the visual and editorial cadence of the series. - Event support: promotion, guest comms, scheduling and amplification. Across every touchpoint, the aim was to build Rare Birds into a cultural moment - not just a dinner. The Experience 1. Rare Birds x Corner Shop - Glasgow The debut event took place at Corner Shop, one of Glasgow’s most acclaimed new openings. Birds’ cult fried chicken met Corner Shop’s ingredient-led cooking in an intimate, stylish setting, anchored around the theme Fried Chicken Meets Caviar. Guests enjoyed a menu that blended luxurious details with Birds’ signature comfort, including dishes topped with Yarra Valley caviar and seasonal produce - a perfect expression of the series’ high–low ethos. The response was immediate: critical acclaim, a fully booked service, and strong press coverage positioning Rare Birds as a bold new culinary concept in the city. 2. Rare Birds x Ardfern - Edinburgh Following sell-out success in Glasgow, Rare Birds travelled east for a collaboration with Ardfern - the Michelin Bib Gourmand restaurant led by celebrated Scottish chef Roberta Hall-McCarron. The one-night-only takeover brought Birds’ playful, indulgent style into Ardfern’s refined and award winning kitchen - serving an elevated menu that blended comfort and craftsmanship. Dishes included guinea fowl skewers, stuffed wings, a standout chicken burger with Iberico XO, and a tiramisu finale. The partnership marked Birds’ first major Edinburgh moment and underscored the versatility of the Rare Birds format - capable of landing in neighbourhood kitchens and award-winning restaurants alike. The Result Rare Birds launched with real momentum, quickly establishing itself as a new fixture in Scotland’s dining landscape. Across the first two events: - Both dinners sold out within hours - Strong press coverage across food, lifestyle and regional titles - High-impact social content from guests, chefs and creators - Elevated brand visibility for Birds beyond Glasgow - Growing audience demand for future collaborations The series also reinforced Birds Fried Chicken as a brand with range - equally at home in casual, neighbourhood spaces as in some of Scotland’s most respected dining rooms. Why It Mattered Rare Birds is more than a collaboration series - it’s a platform for culture, creativity and unexpected culinary moments. For Birds, it has become a way to: - Stretch the brand into new cities and audiences, - Experiment with flavour and format, - Build credibility through aligned partnerships, - Create hype that translates into both cultural relevance and commercial success. For SALAD, it showcased our ability to create not just campaigns, but original concepts - ideas with longevity, personality and buzz. With more events planned across the UK for 2026, stay tuned to see where Rare Birds will land next… https://www.salad.social/our-work/maia-london-brand-refresh monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/fece20e5-9b7a-46a9-a83d-80abd15acfd8/Screenshot+2025-12-04+at+5.44.04%E2%80%AFpm.png OUR WORK - Maia London - Brand Refresh - Make it stand out Client:Maia London Location: UK Services: Creative direction, brand refresh, campaign production, e-commerce content, digital strategy The Brief Maia - a luxury fashion brand blending contemporary UK design with the beautiful craftsmanship of their partner atelier in India approached SALAD at a pivotal moment in their evolution. With a growing customer base and collections defined by exquisite detailing, Maia wanted to refine their identity, elevate their positioning and launch a cohesive brand world that matched the quality of their work. The objective: - Reposition Maia within the luxury occasionwear space - Create compelling visual content - Deliver a brand experience that felt modern, premium and international Our Role SALAD led Maia through a holistic brand refresh, shaping the creative direction and visual identity that would define this next chapter. Our work included: - Brand Refresh & Positioning: refining Maia's luxury narrative and elevating the tone, visuals and brand experience. - Campaign Production: end-to-end creative direction for launch campaign imagery, capturing the craftsmanship and modern femininity at the heart of the brand. - E-Commerce Content: a full suite of on-model and still-life photography to anchor the new product journey online. - Digital Strategy Support: preparing assets and narrative for the brand’s digital relaunch. - Website Art Direction: collaborating closely with designer Ash Lennie, ensuring the new website reflected the refined luxury aesthetic and supported strong storytelling. This was a deeply collaborative journey - bridging London’s contemporary fashion sensibility with India’s exceptional artisanal tradition with a Scotland based creative team. The Experience Working across collection samples, moodboards and reference worlds, we crafted a visual narrative that celebrated: - Precise tailoring, - Intricate hand-embellishment, - Rich fabrication, - Maia’s unique fusion of British modernity and Indian craft. The shoot delivered a cohesive set of elevated imagery - hero campaign assets, product-focused e-commerce content, detail shots, and portraiture. All designed to bring Maia’s refined modern elegance to life across every touchpoint. The Result The refreshed brand world launched with the debut of Maia’s new website - a beautifully built digital space that finally reflects the craftsmanship, refinement and luxury at the core of the label. The campaign and e-commerce imagery established a new visual foundation for the brand, supporting: - A strengthened luxury positioning, - Improved customer experience, - A cohesive set of assets for press, social and marketing, - A compelling creative identity for future collections. Why It Mattered For a brand defined by exceptional craft, a strong visual world is everything. This project allowed Maia to step confidently into a new era - one where their storytelling, digital presence and product imagery finally align with the quality of their garments. From atelier to audience, the result is a luxury brand experience that feels timeless, modern and unmistakably Maia. https://www.salad.social/our-work/little-lies-the-swift-effect monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/700b9144-848f-4593-91ae-c329824f2c7b/Screenshot+2025-12-04+at+5.01.49%E2%80%AFpm.png OUR WORK - Little Lies - The Swift Effect - Make it stand out Client:Little Lies Location: Global Services: Reactive PR, press office, strategic amplification, media relations The Brief Sometimes a moment arrives that changes everything, and for independent Scottish fashion brand Little Lies, that moment came when Taylor Swift was photographed wearing one of their dresses. With global attention building by the minute, the Little Lies team called on SALAD to move fast. The goal: - Maximise visibility - Control the narrative - Drive sales - Turn a once-in-a-lifetime celebrity moment into long-term brand impact This was reactive PR at its most high-pressure and high-opportunity. Our Role SALAD built and deployed a rapid-response PR strategy within hours — transforming a viral fan moment into a coordinated global press campaign. Our support included: - Reactive press office setup within minutes of the images landing - Global media outreach across fashion, celebrity, lifestyle and business titles and news outlets - Narrative shaping to position Little Lies as an exciting Scottish brand punching above its weight - Broadcast pitching to secure TV, radio and digital features - Real-time monitoring and analysis Working in collaboration with the Little Lies team, we activated a PR machine at speed - ensuring the brand owned the moment, not just reacted to it. The Experience The story travelled everywhere. Little Lies’ dress selection was picked up by press across the UK, US and beyond , with journalists requesting imagery, interviews and brand details in real time. Titles included: US Vogue, People Magazine, Cosmopolitan, Daily Mail, Independent, Elle, Evening Standard. And exponentially more across digital, print, TV, radio and social.. Including front page placement in 5 major national newspapers the following day! The Result The impact was extraordinary: - 1+ billion global OTS (opportunity to see) - Mass international press coverage across digital, print, broadcast and social - Record-breaking website traffic and sales - Unprecedented brand buzz for an Scottish independent brand The Swift Effect is real and Little Lies felt the full force of it. Why It Mattered For Little Lies, this wasn’t just a viral moment - it was a brand-defining one. By responding instantly and strategically, SALAD helped transform celebrity visibility into meaningful and measurable growth. It showcased the power of reactive PR, the value of strong press relationships, and the momentum independent Scottish brands can achieve on the global stage. A perfect storm of culture, timing and decisive action. With Little Lies now firmly on the map. https://www.salad.social/our-work/salad-case-study-arran-naturals-calm-candle-launch-event monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66114fd6da996e64403de81e/c64fee4d-3749-4ae7-81d3-159c58c93c06/549731446_18425960962099252_6925529530958093325_n.jpg OUR WORK - Arran Naturals - Calm Candle Launch - Make it stand out Image Credit: @contentbylindsey Client: Arran Naturals Location: Glasgow Services: Event concept & production, influencer management, partnerships, styling, content creation The Brief Arran Naturals, the younger sister brand of the iconic Arran Sense of Scotland, approached SALAD to bring its new Calm Candle to life through an experiential influencer event. The challenge: to honour the brand’s heritage while carving out a distinct identity for Arran Naturals - introducing it to a younger audience and positioning it as a modern, wellbeing-led brand. Our Role SALAD developed and delivered an intimate, sensory event designed to embody the essence of Calm - celebrating mindfulness, ritual and wellbeing through a premium, content-rich experience. Our responsibilities included: Concept Development & Creative Direction: crafting an experience that brought the product’s soothing qualities to life through movement, scent and space. Partner Management: sourcing and managing partnerships with Space Movement & Wellness Studio and catering collaborators. Influencer Management: overseeing guest list, invitations, RSVPs, hosting and post-event engagement. On-Site Production: full event delivery, ensuring seamless flow and attention to every sensory detail. Event Styling: premium touches featuring Arran Naturals’ Calm Candle, soft lighting, natural textures and calming fragrance. Reporting: post-event performance tracking and coverage analysis. The Experience The event took place in September at Space Movement & Wellness Studio - a modern sanctuary in the city - perfectly aligned with Arran Naturals’ ethos. Guests were welcomed into a candle lit, scent-filled studio for a slow flow Pilates class, led by a leading instructor from Space. The session encouraged relaxation, reconnection and calm - creating a true wellness ritual. Post-class, guests enjoyed warming and comforting refreshments, explored the Calm collection, and captured serene, candle-lit content moments. Each attendee received a Calm Candle and wellness kit to extend the ritual at home, further encouraging organic social sharing. The Result The activation was a resounding success, receiving glowing feedback from attendees and delivering significant online impact. - - 10 influencers in attendance, with a combined reach of 1.6 million - 38 pieces of social coverage from the event (Instagram & TikTok) - +12 additional influencer gifting send-outs generating a further 16 posts - Over 50 total influencer placements, spanning Reels, Stories, Grid posts and TikToks - A co-created Instagram Reel with Space Movement & Wellness amplified visibility through an authentic brand partnership Why It Mattered This activation showcased how heritage and modernity can coexist beautifully. By reinterpreting Arran’s legacy of craftsmanship in scent through a contemporary wellbeing lens, SALAD helped position Arran Naturals as a premium, mindful and modern Scottish beauty brand. One that connects with a new generation of consumers while staying true to its island roots. 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