A Journey Through Scent with Arran Naturals
Image Credit: @itscalmandchaos
Client: Arran Naturals
Location: Edinburgh
Services: Event concept & production, influencer management, partnerships, styling, content creation
The Brief
To mark the start of a new year, Arran Naturals wanted to create a meaningful, wellness-led moment that would connect audiences to the brand’s five fragrance expressions - Calm, Uplift, Renew, Awaken and Mindful.
Following a successful wellness activation in Glasgow, the ambition was to deepen brand equity and expand reach through an intimate, premium influencer experience in Edinburgh. The objective was to move beyond traditional product showcasing and instead create a sensory-led moment that would build genuine emotional connection, inspire organic content and position Arran Naturals firmly within Scotland’s growing wellness space.
Our Role
SALAD led the creative direction and full end-to-end delivery of the activation, shaping a concept that placed ritual, reflection and sensory storytelling at its core.
Our role included:
Concept Development & Creative Direction: ideation of the “Journey Through Scent” experience, designed to bring each fragrance expression to life through energy, emotion and ritual
Partner Management sourcing and collaborating with Jade Mordente and Calm & Chaos Studio to ensure authentic alignment with the brand’s wellness positioning
Influencer Curation and Management: inviting a carefully selected group of culturally relevant creators within wellness, lifestyle and beauty
Event Production and Delivery: overseeing all logistics, guest experience and on-site execution
Post-Event Engagement: coordinating personalised follow-up gifting to extend brand connection and encourage continued content
Reporting: post-event performance tracking and coverage analysis.
The Experience
Hosted at Calm & Chaos Studio in Edinburgh, the event was designed as a serene, multi-sensory ritual.
Guests were welcomed into a calming, beautifully styled environment before being guided through a “Journey Through Scent” Reiki session, led by renowned practitioner Jade Mordente.
Each of Arran Naturals’ five fragrance expressions was brought to life through colour, scent and energy:
Calm - Lavender & Chamomile
Uplift - Bergamot & Grapefruit
Renew - Cedarwood & Ylang Ylang
Awaken - Mint & Eucalyptus
Mindful - Lemon & Patchouli
Guests were invited to intuitively select the scent they felt most aligned with, before Jade delivered a personalised energetic reading - exploring emotional symbolism, chakra connections and what this alignment could represent for the year ahead.
The experience offered a moment for pause and reflection during a typically high-pressure January, creating a genuine connection between guest, product and purpose.
The Result
The activation delivered strong engagement and meaningful brand connection.
- 8 creators in attendance
- Combined following of 790k+
- 22 pieces of strong organic social content
- Coverage across Instagram reels, posts and stories
Content landed in a highly authentic and considered way, with creators sharing thoughtful reflections on both the experience and the products.
Post-event gifting extended the lifecycle of the activation, generating additional content and reinforcing personal connection to the brand. Feedback from guests was overwhelmingly positive, with many highlighting the uniqueness of the experience and its relevance during the winter period.
Why It Mattered
This activation demonstrated the power of slowing down. By moving away from traditional influencer formats and instead creating a genuinely meaningful, sensory experience, Arran Naturals was able to build deeper emotional connection, stronger advocacy and more considered storytelling.
It reinforced the brand’s position as a modern, wellness-led offering - rooted in ritual, intention and everyday balance. A reminder that in a crowded landscape, the most impactful experiences are often the most thoughtful.
