YO! Sushi x Hunsnet Bottomless Belt Bingo
Image Credit: Bekky Calver
Client: YO! Sushi
Location: Manchester
Services: Event concept & production, influencer management, partnerships, content creation
The Brief
YO! wanted to put their iconic belt back at the centre of the dining experience, reminding audiences why it remains one of the most joyful, recognisable and fun parts of the brand.
To elevate it beyond a dining experience and tap into social culture, we set out to create an event that captured the playful, irreverent energy of YO! while celebrating its much-loved Bottomless Belt offer. The goal was simple: generate content-rich UGC, drive brand love, awareness and talkability among their target audience through an unmissable live experience.
Our Role
We partnered with the iconic Hunsnet and founder Gareth Howells to bring a new twist to YO!’s famous belt, creating Bottomless Belt Bingo, a fun, high-energy event designed to spark shareable moments, laughter and nostalgia. SALAD led the campaign end-to-end, managing all elements from concept development to influencer outreach and post-event reporting. Our role included:
Concept Development: a playful, social-first idea designed to reimagine YO!’s famous belt in a new, culturally relevant way. Working closely with Hunsnet, we shaped the format, creative direction and flow of the night to ensure every detail reflected YO!’s bold personality and celebrated the belt at the heart of the experience.
Event Management & Production: Management of all event production and logistics in collaboration with SALAD Social agency partner Powderkeg, transforming one of YO!’s flagship restaurants into a vibrant, branded space for the evening. This included creative styling, signage, prop design, and on-the-night coordination.
Influencer Management: from guest list curation, outreach and guest communication, SALAD handled the full process ensuring a balance of reach, engagement and audience alignment across food, lifestyle and community.
Partnership Management: we sourced and managed brand partnerships for prize donations, aligning with YO!’s tone and audience.
Reporting & Insights: post-event, we produced a comprehensive campaign report detailing performance metrics, influencer reach, engagement and content analysis.
The Experience
\Hosted in YO!’s Manchester Arndale Centre restaurant, the event transformed the dining space into a fully branded bingo hall-meets-sushi party. Guests enjoyed unlimited sushi and prosecco while taking part in Hunsnet’s tongue-in-cheek bingo games, complete with themed prizes and belt-side entertainment.
A curated mix of influencers, content creators and press were invited to attend, ensuring a balance of reach, relevance and energy. The evening was filled with interactive challenges, branded props and photo-ready moments designed to generate high-quality UGC.
The Result
The campaign delivered 2.3M+ potential impressions and over 30 pieces of influencer content. Sentiment across social media was overwhelmingly positive with attendees and their followers celebrating YO!’s playful return to the spotlight.
The event reinforced YO!’s position as a fun, modern and social dining brand, reigniting conversation around the Bottomless Belt.
Why It Mattered
Bottomless Belt Bingo proved that YO!’s belt isn’t just a conveyor of sushi, it’s a conveyor of culture.
By re-centring this iconic feature through a smart, social-first event, YO! connected with a new generation of diners while reminding loyal fans what makes the brand so unmistakably fun.
The result was a fresh wave of brand love, memorable content and a reinvigorated buzz around one of YO!’s most beloved offerings.
