Rune - Big Girl Brunch
Client: RUNE
Location: London
Services: Event concept, production, influencer & VIP management, community engagement, partnerships
The Brief
RUNE - an emerging plus-size fashion brand redefining modern wardrobe staples - approached SALAD to support their first-ever community event.
The vision was clear: create a space where plus-size creators, stylists, editors and industry leaders could gather for honest conversation, connection and celebration.
At a time when the fashion industry is visibly regressing on body diversity, RUNE wanted to spark a meaningful moment - one that centred the voices of the community they serve and reinforced their mission with authenticity and heart.
Our Role
SALAD partnered with RUNE to develop, shape and deliver an event that balanced intimacy, impact and cultural relevance.
Our work included:
- Event concept & format development
- End-to-end event management & production
- Influencer & VIP guestlist curation
- Press outreach & industry invitations
- On-site hosting & flow management
- Partnership support & logistics
The goal was to create a morning that felt intentional, uplifting and rooted in genuine community care - reflecting both RUNE’s values and their place in the wider fashion landscape.
The Experience
The Big Girl Brunch brought together a diverse and influential guestlist of plus-size creators, stylists, editors and industry voices for a morning of fashion, food and conversation.
The heart of the event was a powerful roundtable discussion co-hosted by RUNE founder Hannah Thompson and trailblazing content creator Danielle Vanier.
Together, alongside guests, they explored:
- The realities of being plus-size in the fashion industry,
- The representation gaps that still exist,
- The responsibility brands carry,
- The change the community wants (and deserves) to see.
The conversation was honest, vulnerable and galvanising. Guests left feeling inspired, connected and deeply seen - a rare thing in an industry that often sidelines plus-size consumers.
Notable attendees included Callie Thorpe, Felicity Hayward, high-profile stylists and respected fashion insiders - a huge moment for a small independent label like RUNE, signalling genuine respect and belief in the brand’s mission.
The Result
The impact was immediate and powerful:
- Significant spikes in RUNE’s social reach and engagement
- Overwhelming positive sentiment across creators and attendees
- A strengthened community network for the brand
- Elevated visibility and credibility within the UK fashion space
- Meaningful conversations lighting up social feeds in real time
The event demonstrated a clear truth: when brands show up authentically for their community, the community also shows up for them.
Why It Mattered
The Big Girl Brunch arrived at a critical moment, as the fashion world continues to pull back on body diversity and inclusive representation.
By investing in real conversation and community-building, rather than marketing tropes, RUNE positioned themselves as a brand rooted in purpose, not performance.
For SALAD, it was an honour to support such an important moment for a young, independent label who is offering something vital in a space that needs leadership more than ever.
And judging by the response from attendees, creators and the wider industry - RUNE’s message is resonating.
